Hall B1 “Fine Jewelry” is fully booked. The fair’s management reports that the number of exhibitors in this hall increased by 22%. Growth also distinguishes Hall C1 “Carat.” Positive news can ikewise be reported from Watch Hall A1: “Well-known newcomers include Erwin Sattler, Festina Group, Fortis, Jacques Lemans, Oris and Parmigiani.” The number of international exhibitors has grown by more than 7%: “From Australia to Uzbekistan and from Cyprus to Thailand, brands from around the globe will welcome visitors to their stands.” Alongside the single-brand booths, national stands shared by brands from Spain, Hong Kong, Great Britain, Mauritius and China will also be present.
Hall C2 will be redesigned
Hall C2, traditionally the fair’s platform for jewelry design, will have a new look. According to the fair’s management, the focus will be on the challenging and socially relevant topics of sustainability and the future of the trade. These themes will be explored in trend-setting special exhibitions, a lecture series and panel discussions; networking opportunities will likewise be available. One timely topic is “How is retail developing in the context of omnichannel presentation opportunities and customer focus?” Another is “Sustainability: What opportunities and risks does this global megatrend pose for the watch, jewelry and gemstone industry?”
Hall C2 at Munich Trade Fair Center will shine with a new look. Inhorgenta’s Project Manager Stefanie Mändlein explains: “We met with industry experts and asked them how the hall could be made even more attractive and future-oriented so it can inspire exhibitors and visitors by appealing to all their senses. The new orientation creates space for two topics that are currently moving the industry.”
Sustainability, Inhorgenta Campus and silver objects
The central area of the hall highlights sustainability through the use of natural materials such as wood, felt and wool, which can be recycled after several years. The idea behind the redesigned hall is to encourage people “to consider the origins of the materials.” Visitors strolling along the hall’s central axis can look forward to “dark and lush natural tones, attractively planted green areas, moss-covered seating areas, hanging gardens in the catering section, waterfall projections, and jungle sounds as an acoustic backdrop.”
Hall C2 “Brand New” will again host a forum for young designers and goldsmiths. The area for schools and colleges is named “Inhorgenta Campus.” The Campus Podium addresses topics that are relevant for up-and-coming designers in the industry. Hall C2 will also display works by finalists in the Inhorgenta Awards competition. The topic of silversmithing plays an important role here as well: “The exhibition area in Hall C2 devotes just as much attention to silver objects as it does to novel substances and materials.”
- Inhorgenta Munich