Privacy Policy

Information entered during the registration process for the newsletter service is saved and processed centrally. Art Aurea, Reinhold Ludwig, guarantees adherence to German data protection regulations. Art Aurea, Reinhold Ludwig, will use the data to improve its internet service, by analyzing information entered by users and their online behavior.

After registering for the newsletter service, users will receive newsletters and other information via email that Art Aurea believes will be of interest to particular users.

Information will only be transferred to Art Aurea partners and third parties if this is expressly agreed to during registration. Particular attention is drawn to the way information is used in the registration process.

Legal notice and refers to the web site which has been created by Art Aurea, Reinhold Ludwig, Eichengrund 128, 89075 Ulm, Telefon 0049-731-9508490. Please note that everything on this web site is subject to our web site Terms and Conditions and disclaimer and you should read these before going any further. You are treated as accepting them by browsing the web site. If you do not agree to be bound by these Terms and Conditions, you may not access or otherwise use the Site.

I. License to use this site

Art Aurea grants you a non-exclusive, non-transferable, limited right to access, use and display the Site and the materials thereon for your personal use only, provided that you comply fully with the Terms and Conditions. Art Aurea reserves the right, at its sole discretion, to change, modify, add or remove any portion of the Site or these Terms and Conditions, in whole or in part, at any time. You agree to review these Terms and Conditions periodically to be aware of any changes.

The Site is controlled and operated by Art Aurea, Reinhold Ludwig, from its office in Ulm Germany, and any disputes shall be regulated by the relevant German Law and the Courts situated within Ulm (subject to your jurisdictional rights under relevant European/International laws, protocols and regulations).

You may not reproduce, perform, create derivative works from, republish, upload, edit, post, transmit, or distribute in any way whatsoever, any materials from this Site or any other web site owned or operated by Art Aurea, Reinhold Ludwig, without the prior written permission of Art Aurea.

You understand and agree that you may not reproduce, copy, resell, manipulate, or exploit any part of the Site for any commercial purpose.

II. Registration and data protection

Data collected in respect of registrations for the newsletter service is stored and processed centrally. In the context of these measures, Art Aurea guarantees adherence to German data protection regulations. By analysing the data relating to users and their usage behavior, Art Aurea uses the data collected to improve its Internet site.

When registering for the newsletter service, users register to receive by email newsletters and other specific information that Art Aurea believes will be of interest to the particular user.

Data can only be passed on to Art Aurea partners and/or third parties if this was expressly agreed to at the time of registration. Separate information concerning the use of data in this respect is provided during the registration process.

III. Data protection on external websites

The operators of this website take the protection of your personal data very seriously. We handle your personal information confidently and in accordance with statutory data protection regulations, as well as in accordance with this data privacy statement.
Using our website usually does not require providing any personal information. If any personal information (e.g. your name, address or e-mail address) is collected on our website, this is done on a voluntary basis whenever possible. The data concerned will not be passed on to third parties without your express consent.
We would like to like to point out that data transmission on the internet (e.g. when communicating by e-mail) involves the risk of security gaps and that it is impossible to protect your data 100 per cent from access by third parties.

Data privacy statement regarding the use of Facebook plug-ins (“like” buttons)

Our website incorporates plug-ins from the social networking service Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You’ll recognize the plug-ins by the Facebook logo or the “like” button on our website. You’ll find an overview of Facebook plug-ins at:
When you visit our website, the plug-in concerned will establish a direct connection between your browser and the Facebook server, thus providing Facebook with the information that you have visited our website using your IP address. When you click Facebook’s “like” button while you’re logged into your Facebook account, you can link the contents of our website to your Facebook profile, thus enabling Facebook to relate your visit on our website to your user account. We would like to point out that, as the operator of this website, we are informed neither about the contents of the data transmitted nor about how Facebook uses them. You’ll find more information on this in Facebook’s data privacy policy at:
If you don’t want Facebook to be able to relate your visit on our website to your Facebook user account, please log out of your Facebook account.

Data privacy statement regarding the use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website:
Disable Google Analytics

Further information concerning the terms and conditions of use and data privacy can be found at or at Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking).
Data privacy statement regarding the use of Google +1

Our website uses functions of Google +1, operated by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
Retrieval and distribution of information: using the Google +1 button, you can publish information worldwide. Using the Google +1 button enables you and other users to obtain personalized contents from Google and its partners. Google stores both the information that you have clicked the +1 button for a certain content and information regarding the page you were visiting when you clicked +1. Your +1s, along with your Google profile name and your photo, can be displayed as information in Google services, such as in search results or in your Google profile, or in other locations on websites or in ads on the internet. Google records information concerning your +1 activities to improve its services for you and others. To be able to use Google +1 buttons, you need a public Google profile that needs to be visible worldwide and must contain at least the name chosen for the profile. This name will be used in all Google services. In some cases, this name can also replace another name that you have used when sharing contents via your Google account. The identity of your Google profile can be displayed to users who know your e-mail address or have any other information that serves to identify you.
Use of the information retrieved: in addition to the purposes described above, Google uses the information you provided in accordance with its applicable data protection regulations. Google might publish summarized statistics on its users’ +1 activities or pass them on to other users or partners, such as publishers, subscribers or linked websites.

Data privacy statement regarding the use of Twitter

Our website incorporates functions of the social networking service Twitter. These functions are provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “re-tweet” function, the websites you visit are linked to your Twitter account and communicated to other users. In the process, data are transmitted to Twitter. We would like to point out that, as the provider of this website, we are informed neither about the contents of the data transmitted nor about how they are used by Twitter. You’ll find further information on this in Twitter’s data privacy policy at:
You can change your Twitter privacy settings in your account settings at:

Data privacy statement concerning the use of Pinterest

On our website, we use social plug-ins of the social networking service Pinterest, operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”). When you visit a website that incorporates such a plug-in, your browser establishes a direct connection to the Pinterest servers, and the plug-in transmits log data to the Pinterest servers in the USA. These log data may include your IP address, the address of websites you visited that also incorporate Pinterest functions, your browser’s type and settings, the time and date of your request, information on how you use Pinterest, and cookies.
You’ll find more information on the purpose and scope of Pinterest’s using and further processing your data, as well as on your relevant rights and on options regarding the protection of your privacy in Pinterest’s privacy policy at:

Data privacy statement for using a LinkedIn Share button

On our website, you’ll find plug-ins of the social networking service LinkedIn, i.e. of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (referred to as “LinkedIn” in the following). You’ll recognize the LinkedIn plug-ins by the corresponding logo or the “recommend” button. Please note that when you visit our website, the plug-in establishes a connection between your internet browser and LinkedIn’s server, thus providing LinkedIn with the information that you have visited our website using your IP address. When you click LinkedIn’s “recommend” button while you are logged into your LinkedIn account, you have the opportunity to link certain contents of our website to your LinkedIn profile, thus enabling LinkedIn to relate your visit to our website to you, i.e. to your user account. We’d like to draw your attention to the fact that we receive no information whatsoever about the contents of the data transmitted or their use by LinkedIn.
You’ll find further information on LinkedIn’s retrieving your data and on your legal options, as well as on browser setting options at:

Contact form

When you send us a request using our contact form, we’ll store the particulars you specified on the contact form, including the contact details you entered there, for the purpose of handling your request and in the event that we have any follow-up questions. We will not pass on these data without your consent.

General Terms and Conditions

1. Scope of application

For business relations between Art Aurea, Reinhold Ludwig and the client, the following General Terms and Conditions of Business shall apply. The version valid at the time the contract was concluded shall be applicable. 
Conditions of business stipulated by the client that differ from those set out here shall be valid only if Art Aurea expressly agrees to them in writing.

 Contracts of sale shall be deemed to exist only through our written order confirmation or shipment of the merchandise.

2. Prices

The prices quoted on the website are net prices excluding statutory sales tax (currently 19%, books 7%). All prices are quoted in euros (€). The prices are valid

 from Ulm or Lindau plus freight and packaging costs (see Section 4. Shipping and delivery times)
. Offers are valid only as long as stocks last.

3. Terms of payment

3.1. Within Germany and the EU

Consignments are shipped on account. Invoices are payable net within 10 days.

 The following methods of payment are possible:

 by bank transfer
, by direct debit (only for German checking accounts). 

We reserve the right to insist on advance payment only for new clients. In the event of default of payment the same shall apply for subsequent orders. 

We reserve the right to exclude some methods of payment.

3.2. Abroad

Advance payment shall be required for shipments outside the EU. The purchaser shall assume any banking charges incurred. The goods are shipped immediately after receipt of the complete payment.

4. Shipment and delivery times

Generally shipment is within 5 working days worldwide by parcel service (standard shipment). Please notify us should you require the merchandise by a certain time/date.

 Should an item you have ordered be temporarily unavailable we will notify you accordingly.

5. Errors and damage

In the event of an error please inform us on receipt of the merchandise. Damage incurred during transport must be documented on receipt of the merchandise. Please notify us as soon as possible.

We assume no liability for our parcel service complying with delivery times.

6. Right of revocation pursuant to section 355 para. 2 of the German Civil Code (BGB). 

Only consumers in the sense of Section 13 BGB shall be entitled to revoke their contract declaration. A consumer shall be defined any natural person who concludes a legal transaction for a purpose that can neither be assigned to their commercial or independent professional activity.

6.1 Right of revocation pursuant to Section 355 para.2 BGB 

Right of revocation
. The consumer shall be entitled to revoke his contract in writing (e.g. letter, fax, e-mail) within two weeks without citing a reason or by returning the items. Said period shall begin with the receipt of the delivery. The timely dispatch of the revocation shall suffice (at the latest the day of return) for the deadline on the right of revocation to be considered as met. 

The revocation / returned merchandise shall be sent to: Art Aurea, Reinhold Ludwig, Eichengrund 128, 89075 Ulm, Germany, E-mail:, Fax: +49 (0)731 950 806 51.

6.2. Consequences of revocation

. In the event of revocation being effective, the consumer shall restitute services received. Should he not be in a position to restitute services wholly, or can only do so partly or in an impaired condition he may be obliged to restitute the value of the same.
 Should the consumer exercise his right of revocation the costs of the return shipment shall be borne by him provided the price of the returned item does not exceed €40 or if the price of the item is higher but the client has not at the time of revocation effected a partial payment or returned the item, unless the delivered merchandise does not comply with the item ordered.

Following orderly receipt of the returned merchandise we shall refund the purchase price by effecting credit payment to the client’s account or transfer to the bank account stated.

7. Further provisions

7.1. Reservation of title

The delivered goods shall remain our property until complete payment has been effected.

7.2. Warranty

The statutory warranty provisions shall apply.

7.3. Liability

Although we exercise the greatest care in compiling the data, processing instructions and information, and check it regularly, we cannot assume any liability for the completeness, accuracy and validity of the information on this site.
Errors, omissions and technical defects are excepted. 

The delivery times cited by us cannot be guaranteed but are only estimated times. We cannot assume liability for any consequential losses arising out of delivery difficulties.

7.4. Non-adherence to payment deadline

In the event of the period allowed for payment not being met despite a reminder, the legal provisions for default of payment shall apply. Should the purchaser exceed the period allowed for payment all debts arising from the business connection shall become due immediately.

7.5. Place of jurisdiction

If the client is a corporate body under public law or a public special asset the place of jurisdiction for all disputes arising from the contractual relationship shall be Ulm, Germany.

8. Data protection declaration

Client data is stored solely for the purposes of servicing and processing your order. Data is not passed on to third parties except partners involved in fulfilling client orders.
Client data is stored and processed by us in compliance with the relevant provisions set out in the German Federal Data Protection Act (BDSG) and the Teleservices Data Protection Act (TDDSG). Your personal data shall only be collected for specific, clear and lawful purposes.
You are entitled at all times to receive information on what data is stored, or have it corrected or deleted.

We shall not pass your personal data including your private address, telephone number or e-mail address to third parties. This shall not apply to our service partners, who require the data in order process your order (e.g., the dispatching company and the credit institute commissioned with effecting payment). However, in these cases the information passed on is limited to the absolute minimum.

9. Liability for links

This website provides links to other sites. However, we are not responsible or liable for their content. Nor does such content reflect our own views We do not make the contents of these sites our own. Should we receive notice of unlawful content on external websites we shall immediately move to delete the links in question.

10. Salvatory clause

Should one or more provisions of this contract with the client including these General Terms and Conditions of Business be or become wholly or partly ineffective this shall not affect the validity of the remaining provisions. The wholly or partly ineffective provision shall be replaced by a provision that best meets the economic purpose of the invalid provision.

Status: October 2009

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